We just gave birth to our latest collaboration with the Brussels Beer Project!
In this experiment, we studied music can enhance the hedonic and tasting experience of drinking beer. We used the beer Salvation, a collaboration between The Brussels Beer Project and The Editors (UK).
Our results show that the beer was perceived as much more pleasant while consumed with the music of The Editors, that was also the music used as source of inspiration for this beer's formula.
To check the creative process behind this experiment, please click here.
To read the full scientific report, click here.
In this experiment, we studied music can enhance the hedonic and tasting experience of drinking beer. We used the beer Salvation, a collaboration between The Brussels Beer Project and The Editors (UK).
Our results show that the beer was perceived as much more pleasant while consumed with the music of The Editors, that was also the music used as source of inspiration for this beer's formula.
To check the creative process behind this experiment, please click here.
To read the full scientific report, click here.