By late 2020, I had the opportunity to collaborate with Mccan and Café de Colombia, in order to produce an international campaign to promote the Juan Valdez brand in an innovative way. Here, they wanted to foment the consumption of Colombian coffee to young generations from developed countries, such as the USA, Korea, and Norway. For this, a song was created with multisensory perception in mind. It was a cool collaboration! I hope more brands are thinking about the idea of engaging their consumers through all of the senses. Here video of campaign, and some social media. Also, here some local and international press repercussion.
