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Here a teaser of a collaboration that I did with Bang & Olufsen Belgium.
I helped designing a multisensory gastronomic experience, where we focused on the importance of quality of sound in our daily lives, and particularly while we experience foods and drinks.
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(CLICK HERE) Here you will evaluate how different songs make you feel. We will use these results in the future for the design of Multisensory Experiences. Such multisensory experiential assessments will be based on the influence that mood induced by music can have on the other senses. Better do it with headphones or speakers. Hope you'll enjoy it… and feel free to share it ;-) Thanks in advance! During the 16th/Nov/16, I will be presenting my work at the 1st Workshop on Multi-sensorial approaches to Human-Food interaction, as part of the 18th International Conference on Multimodal Interaction (ACM - Association of Computer Machinery). Yesterday I had the pleasure to visit the Cyber Interface Lab, at University of Tokyo... amazed by their prototyping abilities. Thanks to Takuji Narumi, I could also drink some fancy Japanese beer while testing the amazing fork developed by Hiromi Nakamura. Had the chance to see, hear - and touch - one of my favourite building concepts of all time as well, Nagakin's capsule tower.  The official website of The Sound of Chocolate is on the air! (beta version) -->>> Click here <<<- or access through www.thesoundofchocolate.be The launching events are pre-scheduled for the last days of November...  During Friday 21/11, and Saturday 22/11, I will be in Plymouth developing a Multisensory wine tasting experience, and bringing an 'avant-premiere' of The Sound of Chocolate, as part of Cognovo's Bizarre Bazaar. If you are around, come to learn about the importance of all of our senses while we are experiencing wine and chocolate. Sunday I expect to be joining my colleagues at the crossmodalism gathering in London.
We won the Make.Brussels contest proposal, to be implemented in the Sablon, Brussels! We are proposing to work with the local musicians and chocolate producers, in order to develop a unique chocolate tasting experience involving the senses. Check the project's summary by accessing the following link: http://make.brussels/fr/projects/the-sound-of-chocolate-fr/ Thanks a lot for your support ;-) Chocolate, music and peace for Brussels!  We just gave birth to our latest collaboration with the Brussels Beer Project! In this experiment, we studied music can enhance the hedonic and tasting experience of drinking beer. We used the beer Salvation, a collaboration between The Brussels Beer Project and The Editors (UK). Our results show that the beer was perceived as much more pleasant while consumed with the music of The Editors, that was also the music used as source of inspiration for this beer's formula. To check the creative process behind this experiment, please click here. To read the full scientific report, click here.  A batch of new scientific reports focusing on sound&beer experiments are arriving! In the first of them (that just came out), the effect of soundscapes on the taste evaluation of beers was analysed. Here, the participants tasted a beer twice, and rated the experience, each time under the influence of a different song (you can listen to them at the end of this post). The participants were not informed that they were, in fact, tasting the same beer. The objective was to determine whether soundtracks that have previously been shown to correspond to the different basic tastes would significantly modulate the perceived sweetness, bitterness, sourness, and alcohol content of the beers.
Overall, the soundtracks influenced the participants’ rating of the beers’ taste and strength. The present study underlines the potential of sound to enhance eating/drinking experiences. In this way, those working in the food industry may feel progressively more confident in adopting new multisensory techniques while designing eating/drinking experiences. You can listen to three soundracks below. A link to the full scientific report can be found here
New experiment on the way!  Accessing this link, you can read about the creative process involved in a multisensory beer tasting experience collaboration, between The Brussels Beer Project (Belgian brewery), and The Editors (UK rock band). This information will be used as a supplement of a scientific report under development . This report assessed this 'sound-beer correspondence' process. More than 200 people participated in the study, that was developed at the brewery's headquarters... ;-) |
