A batch of new scientific reports focusing on sound&beer experiments are arriving! In the first of them (that just came out), the effect of soundscapes on the taste evaluation of beers was analysed. Here, the participants tasted a beer twice, and rated the experience, each time under the influence of a different song (you can listen to them at the end of this post). The participants were not informed that they were, in fact, tasting the same beer. The objective was to determine whether soundtracks that have previously been shown to correspond to the different basic tastes would significantly modulate the perceived sweetness, bitterness, sourness, and alcohol content of the beers.

​Overall, the soundtracks influenced the participants’ rating of the beers’ taste and strength. The present study underlines the potential of sound to enhance eating/drinking experiences. In this way, those working in the food industry may feel progressively more confident in adopting new multisensory techniques while designing eating/drinking experiences. You can listen to three soundracks below. A link to the full scientific report can be found here

New experiment on the way!

This weekend, at the Museum Night Fever Brussels 2016 #MNF2016. Click here for more info ;-)

The experiment starts on Saturday, 7pm, but it will run until Next Sunday 13/3/16. You can enter for free to the experiment  (except during the Museum Night Fever, that you will need to by the bracelet)

Accessing this link, you can read about the creative process involved in a multisensory beer tasting experience collaboration, between The Brussels Beer Project (Belgian brewery), and The Editors (UK rock band). This information will be used as a supplement of a scientific report  under development . This report assessed this 'sound-beer correspondence' process. More than 200 people participated in the study, that was developed at the brewery's headquarters...  ;-)